Hum Studio
All Work

EasyPass

Loyalty program designed to enhance patient engagement and experience

Role

Senior UX/UI Designer

Client

BayCare Health Systems

Year

2023

Disciplines

Healthcare UXLoyalty Program
EasyPass cover

BayCare EasyPass™ is a loyalty program designed to foster a more patient-centric culture and streamline navigation within the health system. The project focused on two primary portals: one for all patients and another tailored for expecting mothers.

Key Outcomes

  • 01Onboarding flow designed to guide users through features and reduce initial complexity
  • 02Personalized featured content section surfacing relevant resources based on user data
  • 03Transformed filter options into a clickable navigation component to simplify discovery
  • 04Introduced $15 gift card incentive and non-intrusive notifications to boost account completion

Impact

0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
%

Increase in portal enrollment

0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
%

Boost in repeat visit rate

0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
%

Profile completion rate lift via $15 incentive

0
1
2
3
4
5
6
7
8
9

Portals shipped in one quarter

Gallery

Ready to Start?

Have a project in mind?

I'd love to hear about it. Let's build something great together.

Get in TouchTypically responds within 24 hours